Welcome to the home of Mowgli Studio!

When starting Mowgli Studio, the goal was always to work 100% with non-profits. My admiration for organizations working tirelessly to make the community a better place is unquantifiable. I can’t donate or volunteer for every group, but I can use what’s in my wheelhouse to make sure you’re seen, you’re heard, and (most of all) you’re leaving an impression.

There are many ways we can work together. If your budget allows for a print, online, and video campaign—great! If you’re team needs a consultation on how to create better videos or templates for social media posts—great! I’m here to help you succeed, no matter where you are on your journey.

For questions or quotes, please contact me at anni[at]mowglistudio.com or 217-390-1972. I look forward to getting to know you and your organization!

MISSION
Graphic Artivism » print, video, and digital design for non-profits.
SERVICES
Branding.
Whether you’re a new organization, updating an existing identity, or have a yearly fundraiser that needs branding—starting at the foundation of everything, the logo, is the strongest move for your campaign.
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Print.
Every print need you can imagine: letterhead, envelopes, business cards, brochures, maps, banners, ads, billboards/busboards, forms, newsletters, merch/giveaways, trade show displays, environmental design, vehicle wraps, and so on.

Video.
I specialize in short video story-telling for your next fundraiser, yearly event, overall mission, or anything in between. Video is most audiences’ preferred way of receiving info.

Campaign Strategy.
Or all of the above with each piece providing more impact with the others. This also includes detailed steps on how to implement your campaign with success.

DESIGNER
Hi! My name is Anni Poppen—I’ve been manipulating people to look at stuff for a living since 2000, and with that comes the responsibility of what I encourage people to spend money on or put efforts towards. This is why I work with non-profits, solely…. and, well, soul-ly.
SPACE

I’m also a vegan, intersectional activist, recognizing all forms of injustice and how closely they intertwine with one another. I believe in acknowledging justice in one issue cannot ignore (or aggravate) other issues. In the spaces between work and activism, you can find me walking my two pit bulls, reading a book, cooking something delicious, or planning in great detail my dream of a travel van and a cabin in the woods.space

Degrees: BS in Earth Systems, Environment, and Society | AAS Graphic Design
Career History: Krannert Center (in-house) | Parkland College (teaching) | Surface 51 (marketing firm)

NAME + LOGO
I chose “Mowgli” because I love Kipling’s character from The Jungle Book stories—a wild child raised by wolves.
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Triangles »
As Mowgli is part wolf, so is the logo. The center triangle is the nose, and the outer triangles are the teeth.

A triangle pointing downward represents woman (or lunar, a nice wolf crossover). There are, of course, many references to the number three—my favorite: Mind, Body, and Spirit. The shape is also associated with optimism, inspiration and creativity.

Wolves »
Probably the number one book that has affected me in my adult years (to date) is Women Who Run with the Wolves. It tells the story—through myths, folk lore, or childhood fairy tales—of reclaiming our natural instinct. The wolf is a creature with a high sense of loyalty and strength. It is social, friendly, and gregarious with its counterparts. And bonus, the wolf is an incredible communicator.

And to end, this fable articulates why I chose to run a business that serves and collaborates with non-profits:

An old Cherokee is teaching their grandchild about life:

“A fight is going on inside me,” they said to the child.

”It is a terrible fight and it is between two wolves. One is evil—anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

The other is good—joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you—and inside every other person, too.”

The grandchild thought about it for a minute and then asked their grandparent: “Which wolf will win?”

The old Cherokee simply replied, “The one you feed.”

PRO BONO
I donate 100% of my work to Uplands PEAK Sanctuary in Freedom, IN. All other non-profits get a discounted rate to help with budgets.