Welcome to the home of Mowgli Studio!

Mowgli Studio is interested in working with nonprofits and socially responsible businesses. Branding and campaigns is definitely the forte, but working with you on your print, web, social media, environmental design, or video needs is equally exciting. Once your project is near completion, I will train you to be self-sufficient with your marketing pieces for most anything the future may bring!

If you have any questions or would like to get on the schedule as soon as possible, please contact me at anni[at]mowglistudio.com or 217-390-1972. I look forward to working with you!

MISSION
Graphic Artivism » To effectively, efficiently, and frugally provide graphic design and marketing for pivotal non-profits and socially responsible businesses.
SERVICES
Hand-Held Print.
From a logo to the supporting pieces creating your brand, print pieces are the tools that communicate your story, your efforts, your professionalism.
Environmental Print. 

Environmental Print.
From display booths to reinventing the space you work out of, environmental design is a great way to interact with your identity. Let’s be honest, once your customer is in the door your story isn’t over… It’s really just started.

Video.
From campaign presentations to fundraising asks to local media commercials and everything in between — video is a fast and exciting way to convey your message.

Campaign Strategy.
Or all of the above with each piece providing more impact with the others. This also includes detailed steps on how to implement your campaign with success.

DESIGNER
My name is Anni Poppen—and I’ve been designing since 2000. My heart is in my design and the many facets it presents to me. I feel, as a graphic designer, I’m responsible for deciding where to encourage consumers to spend their money or put their efforts. I can tell a story for an organization, inspire a person to take action, or seduce you into buying something in an ad. So I look for groups with incredible initiatives, for people that are creating big changes, for products that are going to improve our experience and respect the world we live in. Marketing is a small, but potent, piece of the puzzle.
space

I’m also is a vegan, intersectional activist, recognizing all forms of injustice and how closely they intertwine with one another. In order to see true change in the world, I believe in acknowledging social justice for one issue (for example, environmentalism) cannot ignore (or aggravate) other issues (racism, sexism, carnism, classism, etc.).


Degrees:
BS Earth Systems, Environment, and Society 
| AAS Graphic Design
Career History: Krannert Center (in-house) | Parkland College (teaching) | Surface 51 (marketing firm)

NAME + LOGO
I chose “Mowgli” because I love Kipling’s character from The Jungle Book stories—this feral child raised by wolves; learning the rules of communication and survival through diverse experiences.
space

::Triangles:: Creativity | Harmony | Balance | Manifestation | Culmination
Before I get into triangle symbolism, I want to be sure we’re all seeing the same thing when we look at the Mowgli identity. As Mowgli is part wolf, so is the logo. The center triangle is the nose, and the outer triangles are the teeth.

A triangle pointing downward represents woman (or lunar, a nice wolf crossover). There are, of course, many references to the number three—my favorite: Mind, Body, and Spirit. The shape is also associated with optimism, inspiration and creativity. Triangles are featured in Aristotle’s conception of the five elements—pointing down stands for water: life, motion, renewal, intuition, reflection, transformation.

::Wolves:: Loyalty | Generosity | Intelligence | Compassionate | Communication
Probably the number one book that has affected me in my adult years (to date) is Women Who Run with the Wolves. It tells the story—through myths, folk lore, or childhood fairy tales—of reclaiming our natural instinct. The wolf is a creature with a high sense of loyalty and strength. It is social, friendly, and gregarious with its counterparts. And bonus, the wolf is an incredible communicator.

THE STRENGTH OF THE PACK IS THE WOLF, AND THE STRENGTH OF THE WOLF IS THE PACK. —KIPLING