Welcome to the home of Mowgli Studio!

When starting Mowgli Studio, the goal was always to work 100% with non-profits. My admiration for organizations working tirelessly to make the community a better place is unquantifiable. I can’t donate or volunteer for every group, but I can use what’s in my wheelhouse to make sure you’re seen, you’re heard, and (most of all) you’re leaving an impression.

There are many ways we can work together. If your budget allows for a print, online, and video campaign—great! If you’re team needs a consultation on how to create better videos or templates for social media posts—great! I’m here to help you succeed, no matter where you are on your journey.

For questions or quotes, please contact me at anni[at]mowglistudio.com or 217-390-1972. I look forward to getting to know you and your organization!

MISSION
Graphic Artivism » print, video, and online design for non-profits.
SERVICES
Hand-Held Print.
From a logo to the supporting pieces creating your brand, print pieces are the tools that communicate your story, your efforts, your integrity.
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Environmental Print.
From display booths to reinventing the space you work out of, environmental design is a great way to interact with your identity.

Video.
From campaign presentations to fundraising asks to social media commercials and everything in between — video is a fast and exciting way to convey your message.

Campaign Strategy.
Or all of the above with each piece providing more impact with the others. This also includes detailed steps on how to implement your campaign with success.

DESIGNER
My name is Anni Poppen—and I’ve been designing since 2000. My heart is in my design and the many facets it presents to me. I feel, as a graphic designer, I’m responsible for deciding where to encourage consumers to spend their money or put their efforts. I can tell a story for an organization, inspire a person to take action, or seduce you into buying something in an ad. So I look for clients with incredible initiatives that are creating big changes for a better community, a better world. Marketing is a small, but potent, piece of the puzzle.
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I’m also a vegan, intersectional activist, recognizing all forms of injustice and how closely they intertwine with one another. I believe in acknowledging social justice for one issue (for example, environmentalism) cannot ignore (or aggravate) other issues (racism, sexism, carnism, classism, etc.).
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Degrees: BS Earth Systems, Environment, and Society 
| AAS Graphic Design
Career History: Krannert Center (in-house) | Parkland College (teaching) | Surface 51 (marketing firm)

NAME + LOGO
I chose “Mowgli” because I love Kipling’s character from The Jungle Book stories—a wild child raised by wolves.
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::Triangles:: Creativity | Harmony | Balance | Manifestation | Culmination
Before I get into triangle symbolism, I want to be sure we’re all seeing the same thing when we look at the Mowgli identity. As Mowgli is part wolf, so is the logo. The center triangle is the nose, and the outer triangles are the teeth.

A triangle pointing downward represents woman (or lunar, a nice wolf crossover). There are, of course, many references to the number three—my favorite: Mind, Body, and Spirit. The shape is also associated with optimism, inspiration and creativity.

::Wolves:: Loyalty | Generosity | Intelligence | Compassionate | Communication
Probably the number one book that has affected me in my adult years (to date) is Women Who Run with the Wolves. It tells the story—through myths, folk lore, or childhood fairy tales—of reclaiming our natural instinct. The wolf is a creature with a high sense of loyalty and strength. It is social, friendly, and gregarious with its counterparts. And bonus, the wolf is an incredible communicator.

And to end, this fable articulates why I chose to run a business that serves and collaborates with non-profits:

An old Cherokee is teaching his grandson about life:

“A fight is going on inside me,” he said to the boy.

”It is a terrible fight and it is between two wolves. One is evil—he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.”

He continued, “The other is good—he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you—and inside every other person, too.”

The grandson thought about it for a minute and then asked his grandfather: “Which wolf will win?”

The old Cherokee simply replied, “The one you feed.”